Role: Creative Lead

Functional Area: Marketing & Communication 

Role Category: Creative & Marketing

Employment Type: Full Time, Permanent

Work Exp:3-5+yrs Exp

Roles and Responsibilities:

• Create and Design Campaigns
• Branding & Visual Storytelling
• Conceptualise & generate 'ideas' via out-of-box thinking
• Understanding the brand that you are working on and also their objectives, brand identity, tonality, etc.
• Independently visualize, conceptualize, and develop ideas, concepts, design and apply the appropriate media and style to meet the requirements of the stakeholders.
• Attending Clients creative briefing meetings in order to understand the exact requirements & specifications of the client
• Design Conceptualization, Visualization & Mock-Ups for the entire range of digital publishing (Websites, EDM & Facebook creatives, blog designs etc.) based on the creative brief given by the client.
• Ability to understand briefs and translate concepts into creative as well as innovative visuals Maintain up-to-date knowledge about the latest graphic design techniques such as graphic fundamentals, typography, and a good understanding of colors.
• Additional preparation of designs if required by the client
• Study design briefs and determine requirements
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Design and execute a new look and feel across all digital and print material that accurately reflects brand positioning.
• Create marketing collateral to best present products, both offline and online.
• Ensure final graphics and layouts are visually appealing and on-brand
• Conceptualize and design marketing collaterals having a high visual impact such as logos, brochures, catalogues, leaflet, magazine, dangler, flyer, poster, outdoor signages, etc.
• To extend creative support for visual presentations and other ad-hoc requests like floor branding, visual merchandising, newsletter designing, advertisements brochures, HR engagement calendars etc.
• Designing excellent Graphical User Interface in order to ensure that the look & feel of the website/ creative matches with the personality of the respective product/ company
• Present ideas, prepare mood boards, wireframes, landing page design, abstract designs using Adobe XD, Figma, Photoshop, Illustrator efficiently
• Rich experience in handling software such as Photoshop, Illustrator, InDesign, Premiere Pro, CorelDRAW and In Page
• Designing graphic content, illustrations, and infographics
• Managing graphic designs from conception to delivery
• Reviewing junior designer drafts to ensure quality

Desired Qualification & Skills:

• Experience with the Adobe creative suite, Figma, InVision or any of the popular design tools.
• A keen eye for visual details.
• Ability to meet deadlines and collaborate with team members
• Self -motivated & Confident
• Good interpersonal skills with the ability to present ideas in user-friendly language.
• Successful experience working in a team-oriented, collaborative environment.
• Proven analytical and problem-solving abilities.
• Excellent communication both written and verbal.
• Strategic thinker with strong influencing skills and the ability to build consensus.
• Strong action orientation; ability to make things happen
• An interest in popular culture, new advertising trends and techniques
• Work with internal teams to generate ideas for pitching and proposals
• Manage team of Designers
• Provide quality control over concepts and projects
• Ability to communicate effectively, both orally and in writing
• Passion, Integrity, and Energy!