Job Title: Digital Marketing Manager

Experience - 1-5 yrs 

RESPONSIBILITY & DELIVERABLE

TASK AND ACTIVITIES

Social media platform Management - Instagram, Facebook, Twitter, GMB, Linked in, YouTube

1) Daily post on all platforms 2) Response to customer messages regularly and pass to respective team member based on the query if answer unknown and ensure customer get the right solution. 3) Ensure regular advertisement on the platform to build engagement and followers. 4) Product engagement campaigns with contest

Social Media Content Strategy

1) Plan with the team or agency for the months social media content based on events/offers. 2) Plan and execute contest with give aways on social media to build engagement. 3) Ensure that the month plan is prepared by the end of previous month and executed smoothly. 4) work and research on the latest and most popular hash tags for the post 5) plan content on quizzes, product, contest based on the media or marketing plan

On Page, Off Page, Link Building, SEO

1) On page - Key word research, Negative keyword search, Metatags, Meta description, all tags, 2) Off page - Social bookmarking , Directory Submission , Document sharing, search engine , Blog directory, guest posting, Article submission, Link exchange, Website Indexing, Content Writing, Blogs, XML generation, Google tag manager , Google search console qura & blog commenting 3) All other latest tools and updated for on and off page optimisation, 4) Product page optimisation

Competitor analysis

1) Competitor keyword & tag analysis 2) Implement the best keyword in meta tags, title and description 2) competitor social media post analysis and implement the best strategy to beat it.

Paid campaigns

1) plan monthly budget as per the annual plan and execute PPC: Banner Ads, Search ads, Display ads, Brand campaigns, Audience research, Remarketing 2)plan and execute Email marketing every month 3) Plan Geo targeted social ads as per the media plan on Facebook, Google, instagram and youtube. 4) work and plan these campaing with the assigned agency and ensure lowest cost per click / lead 5) prepare every month budget vs actual spent and result report every month

whatsapp channel content

1) Content for WhatsApp Channel that will be circulated to Loyal customer, New Arrivals, New Collection based on the media plan and should be sync with the social plan