Key Responsibilities:

 Campaign Management:

- Develop and execute digital marketing campaigns across various channels including social media, email, search engines, and display advertising.

- Monitor, analyze, and report on campaign performance, adjusting strategies as needed to achieve goals.

 Content Creation:

- Create engaging and high-quality content for websites, blogs, social media, and email newsletters.

- Collaborate with graphic designers and content creators to produce multimedia content that aligns with brand guidelines.

 SEO & SEM:

- Implement and manage SEO strategies to improve organic search rankings and drive website traffic.

- Conduct keyword research, optimize on-page elements, and manage pay-per-click (PPC) campaigns.

 Social Media Management:

- Manage and grow the company’s social media presence across platforms such as Face book, Twitter, LinkedIn, Instagram, etc.

- Create and schedule social media posts, engage with followers, and monitor social media trends and insights.

 Email Marketing:

- Develop and execute email marketing campaigns, including newsletters, promotional offers, and customer engagement emails.

- Segment email lists and personalize content to improve open rates and conversions.

 Analytics & Reporting:

- Use tools like Google Analytics, SEMrush, or similar to track and analyze website traffic, campaign performance, and user behavior.

- Prepare regular reports and presentations to communicate results and insights to the marketing team and other stakeholders.

 Market Research:

- Conduct market research to understand industry trends, competitor strategies, and customer preferences.

- Use insights to inform marketing strategies and tactics.

 Collaboration:

- Work closely with the marketing team and other departments to align digital marketing efforts with overall business objectives.

- Collaborate with external agencies or vendors as needed.

Requirements:

 Bachelor’s degree in Marketing, Business, Communications, or a related field.

 Proven experience (typically 1-3 years) in digital marketing, including experience with SEO, SEM, social media, and email marketing.

 Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and content management systems (CMS).

 Strong writing, editing, and communication skills.

 Ability to analyze data, identify trends, and make data-driven decisions.

 Creative thinking with a keen eye for detail and design.