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About the Job
Senior Digital Marketing Analyst
Fusion Innovative is a sister concern of Hardee Software Solutions Private Limited (HSS Technologies) has its Headquarters in London, UK and global offices in the US and India. Products are designed to offer the best food order management with a wide range of features to help the takeaways and restaurants run their business by digitizing the entire process flow.
Job title - Senior Digital Marketing Analyst
Work Experience - Min1 to 3 years
Work Location - Chetpet, Chennai
Shift Timing - 11am to 8pm
Salary - Negotiable based on the experience and performance in the Interview.
· Create, manage, recommend, and implement pay per click, display campaigns and other campaign formats through Google AdWords, Bing, YouTube, Facebook, Twitter and LinkedIn.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
· Measure ROI and KPIs and make necessary strategy adjustments if needed.
· Stay up to date with the latest digital marketing trends and best practices.
· Strong knowledge in SEO and App store optimization.
· Able to create quality backlinks, rank keywords in SERPs, increase organic traffic to the website.
· Brainstorm new and creative growth strategies
· To manage existing and launch new Social Media pages, create and organize content for distribution online platforms and community management.
· Collaborate with internal teams to create landing pages and optimize user experience.
· Manage campaign expenses, staying on budget & estimating monthly costs.
· Effectively communicate results to management weekly.
· Proven PPC & SEO experience
· Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, Google tag Manager, NetInsight, Ahrefs, SEMrush, WebTrends)
· Knowledge of ranking factors and search engine algorithms.
· Up-to-date with the latest trends and best practices in SEO & PPC.
· Strong analytical skills and data-driven thinking. Well-versed in English.
Preferred if worked on any
Food delivery app, Payment app or Google tracking.
You can refer your friends as well.
Talk to the HR - Maria - 8838675423