Key Responsibilities:

User Research:

• Conduct user research to understand target users, their behaviors, and needs.
• Create user personas and user journey maps to inform design decisions.

Information Architecture:

• Develop information architecture and site maps to structure digital products logically.
• Define and refine user flows to ensure intuitive navigation.

Wireframing and Prototyping:

• Create wireframes and interactive prototypes to visualize design concepts.
• Iterate on designs based on user feedback and usability testing results.

UI Design:

• Craft visually appealing user interfaces that align with brand guidelines.
• Select appropriate color schemes, typography, and iconography.
• Collaborate with the development team to ensure the feasibility of design implementation.

Usability Testing:

• Plan and conduct usability testing sessions to gather feedback and refine designs.
• Interpret test results and make design improvements accordingly.