As a Senior Social Media Specialist, he will be responsible for leading and implementing social media strategies across various platforms to enhance brand awareness, engage with the target audience, and drive business growth. You will manage a team of social media specialists and collaborate with marketing, content, and design teams to create and execute compelling social media campaigns.

Responsibilities:

• Develop and execute comprehensive social media strategies aligned with the company's overall marketing objectives.
• Identify opportunities to expand social media presence and improve brand recognition.
• Oversee the creation of engaging and relevant content for different social media platforms, including text, images, videos, and other media formats.
• Campaign Management: Plan, execute, and monitor social media campaigns, ensuring they are delivered on time and within budget.
• Analytics and Reporting: Utilize social media analytics tools to measure the performance of campaigns and regularly report on key performance indicators (KPIs) to stakeholders. Use data-driven insights to optimize strategies and improve ROI.
• Social Listening: Monitor and analyze social media trends, industry news, and brand mentions to identify opportunities and potential issues. Respond to customer inquiries and engage with the audience in a timely and professional manner.
• Influencer Marketing: Identify and collaborate with relevant influencers to amplify brand reach and engagement.
• Social Media Advertising: Manage and optimize social media advertising campaigns to drive lead generation, website traffic, and conversions.
• Industry Research: Stay up-to-date with the latest social media trends, platform updates, and best practices to ensure the company remains at the forefront of social media marketing.