Digital Marketing

Digital marketers have many roles and responsibilities, including: 

• Research
• Understanding the target audience and their needs. This can include creating buyer personas to gain insights into their preferences and pain points. 
• Content creation
• Planning, creating, and managing content for the company's website and social media pages. 
• Campaigns
• Planning and executing marketing campaigns, including ad campaigns, lead-generation activities, and promotional offers. 
• Website optimization
• Optimizing the website's structure and content to improve search engine ranking and increase online traffic. 
• Email marketing
• Preparing and sending emails and newsletters to customers, and nurturing leads through email. 
• Social media marketing
• Following best practices for social media marketing on different platforms, and regularly auditing performance. 
• Performance tracking
• Tracking key performance indicators (KPIs) like social media shares, impressions, and email click-through rates. 
• User experience
• Ensuring that every touchpoint, from the website to social media to email, is user-centric. 
• Collaboration
• Working with designers and developers to coordinate the design and functionality of the website. 
• Analysis
• Analyzing the results of digital marketing campaigns to identify what worked and what didn't. 

Some specific roles in digital marketing include: 

• PPC specialist: Designing and building pay-per-click (PPC) campaigns for clients 
• Email marketing specialist: Focusing on email marketing to drive sales, promote brand awareness, and increase customer loyalty 
• SEO specialist: Understanding how to write content that concisely shares information while leading viewers to a sale