Company Overview

Expertia AI is an HR Tech innovator headquartered in Bangalore, with a team of 11-50 employees. The company leverages deep technology to reimagine the future of work for organizations and professionals. Expertia AI offers solutions like the Virtual Recruiter for job publication and candidate screening, the Expertia Career Site for application management, and the Expertia Skill Cloud for talent pooling. Discover more about us at Expertia AI.

Job Overview

We are seeking a Mid-Level Social Media Marketing professional for a full-time position at Expertia AI. The job is based in Bengaluru or Delhi and requires 4 to 6 years of work experience. The successful candidate will employ their expertise in social media strategy, content creation, and brand awareness to enhance our online presence and engage with our community effectively.

Qualifications and Skills

• Expertise in developing and implementing social media strategies that align with business goals (Mandatory skill).
• Proven experience in creating engaging content that resonates with target audiences to drive brand awareness.
• Strong community management skills to foster an engaged online community and manage interactions effectively.
• Proficient in using Google Analytics to measure the success and impact of social media campaigns.
• Experience in scheduling content across various platforms to maintain consistent brand messaging.
• Ability to collaborate with influencers to extend reach and amplify our brand's voice.
• Creative mindset with the ability to generate innovative ideas for engaging social media campaigns.
• Excellent communication and interpersonal skills to liaise across teams and with external partners effectively.

Roles and Responsibilities

• Develop and execute a comprehensive social media marketing strategy that supports the company's objectives.
• Create, curate, and manage published content across all social media platforms.
• Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.
• Generate monthly reports on social media activity, including analytics and key performance indicators.
• Collaborate with the marketing team to ensure a consistent brand message across all channels.
• Identify potential influencers for collaborations to enhance brand visibility.
• Organize and participate in community engagement activities to keep audience interaction high.
• Adapt quickly to changing trends and technological advancements in social media marketing.