Company Overview

Expertia AI is a pioneering company in the HR Tech industry, headquartered in Bangalore. We specialize in utilizing Deep Tech to transform the future of work through our innovative Virtual Recruiter and Career Site products. Our technology helps organizations and professionals seamlessly discover, develop, and deploy skills, enhancing the recruitment process with advanced algorithmic solutions. With a fast-growing team of 11-50 employees, Expertia AI is at the forefront of redefining recruitment strategies. Learn more about us.

Job Overview

We are seeking a dynamic Social Media professional for a Junior-level full-time position, based in Bengaluru. The ideal candidate will have 1 to 3 years of experience in social media management and be capable of driving our brand's online presence through strategic content creation and community engagement, focusing primarily on platforms like Instagram.

Qualifications and Skills

• Proven experience in creating compelling and engaging content that resonates with the target audience across various social media platforms, particularly Instagram.
• Demonstrated ability in community management to grow and foster an engaged audience, enhancing brand awareness and interaction.
• Strong understanding of Instagram's algorithms and features, leveraging them effectively to increase brand visibility and follower growth.
• Proficient in analyzing social media metrics to optimize content strategies and track performance against social media goals.
• Excellent communication skills, both written and verbal, to effectively collaborate with internal teams and engage with social media audiences.
• Ability to stay updated with the latest social media trends, tools, and best practices, applying them to bolster brand presence.
• Demonstrated creativity in developing innovative campaigns and strategies that align with our brand voice and objectives.
• Must have skills include content creation, expertise in Instagram, and proficiency in community management. These skills are essential for performing daily tasks efficiently.

Roles and Responsibilities

• Plan, create, and manage engaging content across all social media channels, focusing on increasing brand awareness and customer engagement on Instagram.
• Monitor and respond to interactions with the audience, cultivating a robust community around the brand.
• Analyze social media metrics and generate reports to track performance and refine strategies to improve outreach and engagement.
• Collaborate with cross-functional teams to ensure brand consistency across all social media content and marketing initiatives.
• Stay abreast of social media trends and regulatory changes to ensure content and strategies are compliant and current.
• Develop creative marketing strategies and campaigns that promote brand recognition and drive engagement.
• Utilize the company's Virtual Recruiter and Skill Cloud in social media recruitment campaigns, showcasing the technology's capabilities.
• Work closely with the marketing team to align social media strategies with broader organizational goals and initiatives.