Company Overview

Expert Education & Visa Services is a leading education and migration consulting institution with a global presence in 14 countries. We provide honest and authentic counseling for studying in Australia, Canada, the US, and the UK. With over 100,000 students helped, we have extensive international networks and partnerships to guide academic pursuits. Our headquarters are located in Sydney, NSW, and we operate over 50 offices worldwide, demonstrating our strong global footprint in the education management industry.

Job Overview

We are seeking a Senior Digital Marketing professional to join our team in Hyderabad. This full-time freelance position involves strategizing, executing, and optimizing online marketing campaigns to enhance our brand visibility and engagement across diverse platforms. Candidates should have substantial expertise in essential digital marketing tools and techniques to drive results and achieve our business goals in education consulting globally.

Qualifications and Skills

• Proficient in Google Analytics to track and analyze web traffic, providing insights for data-driven decision-making. (Mandatory skill)
• Strong capability in social media marketing to enhance brand presence and engagement across various social platforms. (Mandatory skill)
• Expertise in managing Google Ads campaigns, optimizing for performance and maximizing return on investment. (Mandatory skill)
• Solid understanding of SEO principles to improve search engine rankings and increase organic traffic reaching target audiences.
• Experience with PPC advertising, capable of creating compelling ads and managing budgets to drive targeted traffic effectively.
• Strong skills in content marketing, capable of crafting engaging and relevant content to attract and retain a clearly defined audience.
• Ability to conduct successful email marketing campaigns focusing on personalized communication and customer relationship enhancement.
• Competent in data analysis, turning raw data into actionable insights to optimize campaigns and guide business decisions.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives to drive growth and brand recognition.
• Optimize the company's online presence through effective SEO strategies, improving search engine rankings and website visibility.
• Manage PPC and social media advertising campaigns, ensuring alignment with marketing strategies and maximizing revenue generation.
• Create and implement a content marketing strategy that aligns with business priorities and resonates with our target audience.
• Utilize Google Analytics to monitor campaign performance, providing data-driven insights for strategic improvement.
• Collaborate with internal and external teams to design cohesive marketing campaigns that integrate all digital channels effectively.
• Research market trends and competitors, ensuring marketing strategies are innovative and differentiate our brand in the marketplace.
• Report on marketing metrics, analyzing results to understand effectiveness, proposing enhancements for upcoming campaigns.