Social Media Marketing Specialist



Junior (1 to 3 years)
Posted on Apr 19 2022

About the Job


About Expand My Business

We are India’s first dedicated B2B services platform, on a mission to make services procurement quicker, transparent and hassle-free. We are a technology enabled platform for the complete commerce of services between businesses. In the world of possibilities in the B2B space, find the best service providers across industries for your company - with complete transparency and no bias. 

Know more: Follow us on LinkedIn

We are looking for a person to join immediately who is passionate about operations and supply.

Location: Gurgaon (In-Office Only) 

Compensation: Competitive

Role : Social Media Specialist

We are looking for a person who is passionate about marketing and would like to manage multiple social media platforms such as Linkedin, Facebook, Quora, Pinterest and Instagram. This is an excellent opportunity for an experienced social media enthusiast with a passion for storytelling, community building and creating engaging content. This role includes high ownership and accountability.


  • Understand the competitive landscape from the standpoint of strategy and functional capabilities.
  • Establish best practices and processes for Storytelling about Products, Brand, and Clients through the social media pages.
  • Create original content and work closely with the graphic team to create in-trend content on pages.
  • Ensure the brand message reaches the relevant audience at the relevant time through various organic and paid campaigns on various social media platforms.
  • Engaging through comments, DMS, story, reels etc.
  • Using analytics and insights to track and report on performance, and continually optimise strategy and delivery.


  • A strong editorial sense & understanding of content on social media platforms
  • Excellent writing skills and creative flair across copy, imagery and GIF selection
  • Strong written communication and accuracy 
  • Experience in building and engaging existing communities and growing the base
  • Experience in using social media analytics to provide evaluation and ideas for solutions, new projects and the bigger picture
  • Confidence in presenting new ideas and strategies with an experience of, or an interest in handling influencer relationships from research to outreach and gifting. 

Career path

We are a fast-growing start-up in a largely untapped space, which means that there are plenty of opportunities to grow and learn as we scale from ‘x’ to ‘100x’. A strong demonstration of ownership, passion and positive growth mindset will open up several avenues for career growth. Join us if you are excited about executing and building systems from scratch, unlocking huge scale in the process.

About the company

Expand My Business (EMB) is Asia’s largest B2B managed marketplace for digital services. The company is headquartered in Gurugram and currently employs 90+ spread across Tech, Sales, Operations and Design and have served over 1000+ clients worldwide.


B2B digital services mark...

Company Size

51-200 Employees




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