The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player. 

Qualifications

• 3+ year of marketing experience
• Content creation skills
• Excellent communication and organizational skills

Responsibilities

A) Client Profiling

1. Build Database of Clients to Target

2. Build Database of Industry Influencers

3. Update all Business Relevant Listings

4. Create Platform Specific Content Plan

5. Refine Platform Specific Outreach Strategy

B) Platform Strategy Formulation

Website

1. Add Accreditations

2. Add Tech Partners

3. Add Testimonials

4. Optimize Website Funnelling

5. Update Analytics

6. Optimise SEO

7. Update keywords

8. Optimize Social Media Linking

9. Add Backlinks

10. Revamp Blog

Email

1. Refine Templates: Newsletter, Ads

2. Implement A/B Testing for Titles and Content

Influencers

1. Create content

2. Onboard Industry Influencers: Tag and Invite to our posts

3. Pay to run sponsored posts

LinkedIn

1. SEO LinkedIn Page

2. Create LinkedIn Native Content Plan

3. Create External Content Posting Plan

4. Build a Network with Industry Leaders and Influencers

Instagram

1. Profile optimization

2. Photo, Video, or Carousel posts, Reels, Stories Strategy

Facebook

1. Post Strategy

2. Client Centric Refinement

Twitter

1. Twitter account audit

2. Article Posting Plan

3. Retweeting System

 C) Strategy Implementation