Job Description: Digital Marketing

Position: Digital Marketing Executive

Job Description: We are looking for an experienced, result-driven, and highly creative Digital Marketing Expert to join our awesome team! As a Digital Marketing Expert at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. Digital marketing strategies are extremely important to our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.

The incumbent will be responsible for but not limited to:

• Developing and employing the digital marketing strategies like SEO, search engine marketing (SEM), social media marketing (SMM), content marketing, performance, and mobile marketing by identifying clients/customers and their current and future needs and ensuring that the business, website, and our brand are always visible to the digital clients/customers.
•  Shape and communicate our vision and mission.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Overall responsibility for brand management and corporate identity.
• Designs build and maintain our social media presence.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Evaluate Emerging Technologies, Provide thought leadership and perspective for adoption where appropriate.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development.

 Required Skills, Experience, and Qualifications

• Deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing including Google, Instagram, and LinkedIn ads/campaigns.
• Solid understanding of web metrics, and digital analytics, with the ability to generate analyses and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong management skills, and excellent oral and written communication skills.
• Proven ability to scale business with digital marketing
• Experience delivering digital campaigns for mainstream products and services Proficient with Adobe XD, Figma, HTML, HTML5, and CSS.
• Previous working experience as Digital Marketer for at least 1 Year.

·        It is not necessary that you should hold an MBA or have certifications in digital marketing because your projects will be proof that you are an expert in your field.