Job Summary:

We’re seeking a proactive and creative Direct Marketing Manager to drive customer engagement and lead generation through impactful email and LinkedIn marketing strategies. If you’re passionate about crafting campaigns that convert, analyzing performance data, and enhancing brand presence, we want to hear from you.

Key Responsibilities:

Plan, develop, and execute high-performing email marketing campaigns to nurture leads and boost conversions

Create compelling email content—newsletters, offers, product updates—that aligns with audience needs

Segment email lists based on user behavior, demographics, and preferences for maximum relevance

Track and optimize campaign performance using key metrics (open rates, CTR, conversions)

Manage and grow our LinkedIn business presence with regular posts, updates, and thought leadership

Launch and monitor targeted LinkedIn ad campaigns to drive engagement and generate leads

Engage with the LinkedIn community through timely responses and professional communication

Collaborate with marketing, sales, and design teams to ensure message consistency and campaign alignment

Stay up to date with email and social media marketing trends, tools, and innovations

Prepare regular performance reports and offer insights for continuous improvement

Candidate Profile:

✅ Bachelor’s degree in Marketing, Communications, or a related field

✅ Proven experience in email marketing (B2B/SaaS experience preferred)

✅ Proficiency in tools like Mailchimp, HubSpot, Marketo, or similar platforms

✅ Strong grasp of email marketing tactics: segmentation, personalization, A/B testing

✅ Hands-on experience managing LinkedIn business pages and ad campaigns

✅ Exceptional written and verbal communication skills

✅ Strong analytical skills to interpret data and refine campaigns

✅ Creative, detail-oriented, and self-motivated

✅ Able to manage multiple tasks and thrive in a fast-paced environment

✅ Collaborative team player with great interpersonal skills