
Digital Marketing Executive

Digital Marketing Executive
About the Job
Skills
Job Summary:
We’re looking for a skilled and creative Digital Marketing Executive with 2–3 years of experience to join our team. The ideal candidate will be responsible for executing end-to-end digital marketing campaigns, driving traffic, generating leads, and boosting brand visibility across various online platforms.
Key Responsibilities:
Plan, execute, and optimize SEO, SEM, and paid ad campaigns (Google Ads, Meta Ads, LinkedIn, etc.)
Manage and grow the company’s social media presence (organic & paid)
Perform keyword research, on-page & off-page SEO to improve organic rankings
Create engaging content for digital platforms (blogs, ads, landing pages, etc.)
Analyze and report campaign performance using Google Analytics, SEMrush, and other tools
Run targeted email marketing campaigns to nurture leads and increase engagement
Coordinate with design and content teams to create marketing assets
Stay updated on digital marketing trends, tools, and best practices
Manage lead generation efforts and ensure proper tracking via CRM or lead tools
Candidate Profile:
✅ Bachelor’s degree in Marketing, Communications, or a related field
✅ 2–3 years of experience in digital marketing roles
✅ Hands-on experience with Google Ads, Meta Ads, and SEO tools like SEMrush, Ahrefs
✅ Proficient in Google Analytics, Search Console, and campaign reporting
✅ Knowledge of social media strategy and content creation
✅ Familiarity with email marketing tools (Mailchimp, HubSpot, etc.)
✅ Strong written & verbal communication skills
✅ Analytical mindset with attention to detail
✅ Ability to multitask and manage time effectively in a fast-paced environment
About the company
Industry
Software Development
Company Size
51-200 Employees
Headquarter
Mohali, Punjab
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