1. Responsibilities of COO :

 Oversee operations: Manage the agency's day-to-day operations, including account management, project management, and creative services

 Develop strategies: Create and implement plans to achieve the agency's goals, such as growth strategies, expansion into new markets, and revenue goals

 Manage budgets: Ensure the agency operates within its financial constraints and meets profitability targets

 Improve processes: Identify opportunities to improve efficiency and meet client needs

 Build relationships: Collaborate with the CEO and account management teams to build strong client relationships

 Ensure compliance: Ensure compliance with company, state, and federal regulations

 Prepare reports: Prepare operational reports and management reports for the CEO

2. Other duties:

 Manage capital investments and expenses  Monitor performance and take corrective measures

 Develop and implement policies and programs

 Assess and implement new technologies

 Perform employee reviews

 Cultivate and provide opportunities for rising talent

3. Reporting A COO typically reports directly to the CEO and is considered the second-in-command within the company