Full job description

• Proven experience in App Store Optimization (ASO) or a related role with 2 year to 4 year of experience
• The primary objective of an ASO Executive is to enhance app visibility and organic
• downloads by optimizing metadata, keywords, and creative assets for Google Play Store
• and Apple App Store. They aim to boost conversion rates, drive regional growth through
• localization, and adapt to algorithm changes to maintain high rankings.
• Conduct extensive keyword research to identify high-traffic, relevant keywords for app listings and ensure they are integrated into titles, descriptions, and metadata.

Key Responsibilities:

• Optimize app store listings (titles, descriptions, screenshots, icons, etc.) to increase visibility and conversion rates.
• Analyze app performance, track rankings, and monitor key metrics (downloads, reviews, ratings, etc.) to identify areas for improvement Competitor Analysis.
• Strong knowledge of app store algorithms, ranking factors, and industry best practices
• Proficiency in using ASO tools (e.g., Apptweak, Mobile Action, etc.)
• Good understanding of SEO and keyword research
• Strong analytical skills and experience with performance tracking tools like Google Analytics, Firebase, or similar platforms
• Ability to analyze data and translate insights into actionable strategies
• Familiarity with app marketing and mobile app growth strategies
• Excellent written and verbal communication skills.

Preferred Skills:

• Experience with A/B testing and conversion rate optimization (CRO).
• Knowledge of app localization strategies and multi-region app optimization.
• Experience with user acquisition campaigns and mobile marketing.