Company Overview

DISHHA STAFFING SERVICES PVT LTD is a reputable HR and compliance solutions provider headquartered in Hyderabad, India, with a robust presence across South Asia and the UAE. As part of the DISHHA Group, we offer comprehensive workforce, recruitment, and regulatory services, driving impactful results for organizations. Learn more at www.dishha.com.

Job Overview

OUR-Clients are hiring a dedicated mid-level Hospital Marketing professional for a full-time position based in Hyderabad, Bengaluru, Mumbai, or Gurgaon. The successful candidate will drive business growth by leveraging their expertise in marketing, referral programs, and healthcare sector engagement, contributing to our continued expansion and innovation.

Qualifications and Skills

• Proven experience in hospital marketing, demonstrating a solid grasp of both referral and healthcare marketing principles (Mandatory skill).
• Expertise in referral marketing to establish, manage, and strengthen relationships with healthcare professionals and institutions (Mandatory skill).
• Strong background in healthcare marketing, with a focus on driving patient acquisition and brand building in clinical settings (Mandatory skill).
• Hands-on experience using DR Connect platforms for establishing physician and clinic networks for lead generation and campaign tracking.
• Business development acumen with the ability to identify, negotiate, and close opportunities in the healthcare sector, aligning with organizational goals.
• Track record in planning and executing BTL and BTL activation campaigns targeted at specific hospital segments and patient demographics.
• Demonstrated capability in generating qualified leads, converting prospects, and reporting on campaign effectiveness for hospital marketing initiatives.
• Excellent communication, presentation, and networking skills, enabling productive partnerships and ongoing collaboration with medical institutions.

Roles and Responsibilities

• Develop and implement hospital marketing strategies focusing on referral channels and healthcare sector opportunities to increase patient inflow.
• Build and maintain strong relationships with doctors, clinics, and hospitals through referral marketing programs and strategic partnerships.
• Drive business development activities by identifying potential clients and expanding hospital networks across target cities.
• Execute BTL and BTL activation campaigns localized for various hospital markets, ensuring effective outreach to target patient groups.
• Utilize DR Connect and similar platforms to track, report, and strategize on physician engagement and lead generation outcomes.
• Monitor and analyze the effectiveness of marketing efforts, optimizing campaigns to achieve business targets and maximize ROI.
• Collaborate closely with hospital administrators and internal teams to align marketing initiatives with broader organizational goals.
• Stay updated on trends in healthcare marketing and implement best practices for sustained brand positioning and competitive advantage.