Job Overview:

We are seeking a dynamic and results-driven Marketing Executive to join our marketing team. The ideal candidate will be responsible for executing marketing strategies that promote our solar services to a wide audience. This role offers an exciting opportunity to work in a rapidly growing industry, where innovation and sustainability play a key role in the business.

Key Responsibilities:

• Social Media Strategy: Develop, implement, and manage social media strategies aligned with Solar Roofs’ business goals.
• Content Creation: Plan and create high-quality content (posts, videos, stories, infographics) tailored to different social media platforms.
• Design: Collaborate with the design team or independently create visually appealing graphics and layouts using tools like Canva, Adobe Creative Suite, or similar.
• Ad Campaigns: Set up, manage, and optimize paid social media ad campaigns on platforms such as Facebook, Instagram, and LinkedIn to boost brand visibility and lead generation.
• Content Calendar: Maintain a well-organized content calendar to ensure timely posting and campaign launches.
• Engagement: Respond to comments, messages, and mentions in a timely manner to build community engagement and address customer queries.
• Performance Analysis: Track, measure, and analyze the performance of posts, campaigns, and ads using insights and analytics tools, making data-driven adjustments as necessary.
• Collaboration: Work closely with the marketing and sales teams to align social media efforts with broader marketing strategies.

Skills & Qualifications:

• Proven experience as a Social Media Executive, Content Creator, or similar role.
• Proficiency in social media platforms (Instagram, Facebook, LinkedIn, Twitter) and ad management tools (Facebook Ads Manager, LinkedIn Ads).
• Strong graphic design skills with proficiency in Canva, Photoshop, Illustrator, or equivalent design tools.
• Ability to create both written and multimedia content (short videos, infographics, reels)

Experience: 0.5-1 years of experience in social media management, content creation, and running paid ad campaigns, ideally within the energy or technology sectors.

Job Type: Full-time