Roles & Responsibilities

1.    Campaign Strategy and Planning: ○

2.      Developing advertising strategies based on business goals and target audience insights.

3.      Planning and setting up ad campaigns across multiple platforms.

4.      Crafting compelling ad copy and creative elements that resonate with the Performing A/B testing to determine the most effective ad creatives and copy.

5.      Optimising ads to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

6.      Allocating and managing budgets for ad campaigns.

7.      Monitoring spending to ensure campaigns stay within budget while achieving.

8.      Tracking and analysing key performance metrics (KPIs) such as impressions, clicks, conversions, and ROI.

9.      Generating detailed reports to assess the effectiveness of ad campaigns.

10.  Identifying and targeting specific demographics, interests, and behaviours to reach the most relevant audience.

11.  Utilising advanced targeting options such as remarketing and lookalike audiences.  

12.  Keeping up-to-date with the latest features and best practices for each

13.  Managing accounts and ensuring compliance with platform policies.

14.  Staying informed about industry trends and new advertising technologies.

15.  Continuously testing and refining strategies to improve performance.

16.  Working closely with other teams, such as content creators, designers, and marketers, to ensure cohesive and effective campaigns.

Qualifications

1.    Must have experience in • FB Ads, Google Ads, Instagram Ads

2.    Types of Facebooks Ads & Google Ads

3.    SEO /SEM

4.    Google Analytics

5.    Budgets handled in the past & Conversions, sales, pay per click

Location: Candidates based from Goa can apply.