Company Overview

Defenzelite, an innovative leader in the information technology sector, aids businesses in crafting efficiencies and boosting effectiveness. With over five years of experience in cloud software, web and application development, and digital advisory services, we pride ourselves on solving real-world challenges and pioneering advisory solutions. We promote diversity, and personal growth, and have been acknowledged for our achievements with multiple industry awards.

Job Overview

We are seeking a dynamic Business Development Specialist for a full-time, mid-level position at our Seoni headquarters. The ideal candidate will bring 4-6 years of experience, leveraging their skills in project bidding to advance our offerings and drive innovation. This role requires active engagement in business strategies to expand our market reach and fortify client relationships.

Qualifications and Skills

• Minimum of four years experience in business development within the IT sector, demonstrating strong industry knowledge and client relationships.
• Proven expertise in project bidding (Mandatory skill), ensuring effective communication and negotiation with both clients and stakeholders.
• Proficiency with Apollo, facilitating market intelligence and enhancing business strategies through robust data analysis.
• Experience in executing successful email marketing campaigns, ensuring brand coherence and client engagement.
• Competence with Google Ads for strategic advertising, increasing visibility and attracting potential clients to services.
• Familiarity with meta ads to optimize digital marketing initiatives and drive brand awareness among target audiences.
• Strong skills in cold calling, confidently generating leads and fostering potential partnerships through effective communication.
• Ability to manage sales pipelines efficiently, ensuring seamless transitions from lead identification to closure with prospective clients.

Roles and Responsibilities

• Develop and implement business development strategies to identify new business opportunities and partnerships.
• Engage in project bidding activities, providing proposals that meet client specifications and project deliverables.
• Coordinate with cross-functional teams to ensure alignment in meeting client needs and enhancing service delivery.
• Conduct market research to keep abreast of industry trends, competitor activities, and emerging opportunities.
• Collaborate with marketing teams to design and execute effective advertising campaigns, utilizing Google Ads and meta ads.
• Build and maintain comprehensive sales pipelines, ensuring a robust flow of leads and prospective client engagements.
• Facilitate contact with potential clients through cold calls and email marketing, nurturing relationships to fruition.
• Analyze and report on sales performance metrics, making recommendations for strategic adjustments and development.