Roles and Responsibilities:

• Content Planning & Scheduling:
• Develop and execute monthly content calendars for Instagram, Facebook, YouTube, and Pinterest.
• Create engaging stories, posts, reels, Q&A sessions, and live events that resonate with the target audience.
• Community Engagement:
• Respond promptly and authentically to comments, messages, and mentions.
• Build and nurture a loyal, engaged community of followers.
• Trend Spotting:
• Monitor and leverage viral trends across platforms for timely content creation.
• Test innovative content formats to maintain brand freshness and competitiveness.
• Influencer Marketing & Collaborations:
• Source and partner with influencers who match our brand values and aesthetic.
• Oversee influencer partnerships and track performance metrics.
• Partnership Development:
• Identify and pursue brand collaboration opportunities to enhance visibility.
• Create and execute mutually beneficial marketing campaigns.
• Moment Marketing:
• Create and implement festival and event-based content calendars.
• Align brand messaging with cultural and seasonal trends.
• Data Analysis & Reporting:
• Analyze social media metrics to uncover trends and insights.
• Generate comprehensive reports on campaign performance and recommend improvements.
• Cross-Platform Brand Engagement:
• Connect with aligned brands and communities to boost awareness.
• Foster meaningful relationships to expand brand reach.
• Reputation Management:
• Track brand mentions and sentiment across social platforms.
• Handle negative feedback professionally and manage potential crises proactively.

Skills and Qualifications:

• Proven experience as a Social Media Manager or similar role in a D2C or fashion-related industry.
• Strong understanding of social media platforms: Instagram, Facebook, YouTube, and Pinterest.
• Excellent communication and storytelling skills with a creative flair.
• Proficiency in social media analytics tools and platforms.
• Ability to identify and adapt to emerging social media trends.
• Experience in influencer marketing and building collaborations.
• Strong organizational skills to manage multiple tasks and deadlines.
• Knowledge of moment marketing and festival content strategies.
• A keen eye for design and aesthetics to align content with the brand’s visual identity.
• Experience with community engagement and building brand loyalty.

Kindly Contact

HR || Hitesh || 9265966493