Company Overview

Das Writing Services Pvt. Ltd. is a prominent content writing company with a solid global reputation for providing high-quality and rich content to businesses of all sizes. Headquartered in Salt Lake City, our focus is on accommodating our clients' requirements to enhance their market presence and drive targeted traffic. Our commitment to quality work has helped us build a loyal clientele. We have a team of 51-200 employees dedicated to creating compelling content.

Job Overview

Das Writing Services Pvt. Ltd. is seeking an Executive-level Search Engine Optimization Analyst to join our team in Kolkata. This full-time role involves implementing and managing SEO strategies to maximize our clients' online visibility. An ideal candidate will have a deep understanding of search engine algorithms and SEO practices to improve search rankings and drive organic traffic to our client's websites.

Qualifications and Skills

• Proficiency in Google Analytics for tracking and reporting website traffic and user behavior (Mandatory skill).
• Expertise in keyword research to identify high-volume keywords relevant to client content (Mandatory skill).
• Hands-on experience with WordPress for optimizing SEO on client websites (Mandatory skill).
• In-depth knowledge of SEMrush for performing complex SEO audits and competitive analysis.
• Experience using Ahrefs to analyze competitor backlinks and optimize link-building strategies.
• Adept with Google Search Console to monitor and troubleshoot search performance issues.
• Strong skills in on-page SEO, including meta tags, header tags, and image optimization techniques.
• Proficient in backlink analysis to enhance link profiles and improve domain authority.

Roles and Responsibilities

• Develop and implement effective search engine optimization strategies for client websites.
• Conduct thorough keyword research and analysis to guide content creation and backlink strategies.
• Monitor and evaluate analytics dashboards and reports to develop and recommend SEO strategies.
• Perform competitive analysis to identify opportunities and strategies to improve client rankings.
• Optimize on-page elements for SEO, including content, metadata, and URL structures.
• Collaborate with content teams to ensure SEO best practices are implemented in writing and site structure.
• Stay updated with the latest SEO practices, trends, and tools to enhance the company's SEO services.
• Provide regular performance reports, analysis, and recommendations to stakeholders.