Position: Senior Copywriter

Employer: Content Marketing & Advertising Company (A client of CraftmyCV)

City: Mumbai

Work Style: Fulltime, Onsite

Skills Required: Excellent Copywriting Skills

Experience: 3 to 5 years as a Copywriter

Future-proof your advertising and marketing career

Meaningful content is at the heart of modern marketing strategy. From tactical campaigns to far-reaching transformational programs, the employer's team works on growing their partners' businesses. They make it easier for the client's consumers to find their brand online, leading to a better offtake because messaging produced by the employer should significantly impact consumers' everyday lives.

The employer believes in high-energy calls and enlightening brainstorming with internal teams and clients. The work involves rushing about and pulling out all the stops, all to ensure that the results that reach our clients are nothing less than perfect.

With a workforce of 60+ employees, you can be assured of a great learning curve, where in addition to your role, you often contribute inputs to teams you work alongside. Regardless of your location or position, every member of the employer's team is united by a common goal: create content that creates BUSINESS IMPACT for their clients.

You’re a stickler for grammar rules

You need to be aware of your punctuation rules not just for grammar, but how they can play a role visually as well.

You will be responsible for ensuring that all written communication produced by the employer's team adheres to the highest standards of clarity, accuracy, and professionalism.

‘Research’ is a word that must tickle your fancy

• You should be abreast of current events and what's happening in the world. The more you know, the better your writing will be.
• You will be analysing competitors’ marketing strategies and staying up-to-date with the latest trends to craft copy that speaks to your audience.
• You need to keep reading and learning – so you can educate your team as well as the client. It's important to share your knowledge with others but avoid coming across as a know-it-all.
• You should maintain a constant curiosity and eagerness to learn about various topics, trending news, and new features, and use them as part of your professional toolkit

Quality assurance

• It will be your job to ensure the quality of the text, design, and video deliverables we make – in the first few months of onboarding new clients.
• You’ll have to work with different teams to ensure that the standards are set high in the first few months and are easy to replicate for other teams, once you move on to your next project.

Setting the tonality

When you have multiple brands from the same sector/industry on your roster, like they often do at the employer, it’s your responsibility to ensure that no two brands sound alike. For example, Nike's communication focuses on inspiring and motivating its customers, whereas Adidas emphasises the technology and innovation behind its products.

You will create Style Sheets, be a part of and immersive Content Briefing calls with clients. It’s your job to help brands create a niche, in their choice of words and images, so that their consumers can connect with their unique branding and communication styles.

Ensuring adherence to strategy

You will be the bridge between the Content Creation and the Strategy teams. This means you’ll have to work with different teams to ensure, at regular intervals, for different accounts, that the content we create is in line with the overall marketing goals the brand is looking to achieve.

Skills that you must possess

• You are a fantastic writer.
• You have experience working on creative concepts and strategies for brands.
• You enjoy brainstorming and coming up with ideas.
• You are structured in your way of working.
• You can work on the small things and the big things with equal excitement.
• You’re a team player, but very productive when left to your own devices.
• You pay attention to detail.
• You are open to acquiring new skills.
• You can multitask and manage to work on multiple things at the same time.
• You are willing to go beyond what you are told to do and work hard.
• You are open to feedback.
• You stay aware of global happenings and industry updates.

About the employer

The employer, a client of CraftmyCV, is a forward-thinking content solutions company based in Mumbai that values the growth and development of its team members. They offer an exciting salary package, medical insurance, an annual week off for the entire agency from Christmas till the new year (this is over and above your regular leave entitlement), and an energizing atmosphere for professional advancement. Their work culture celebrates diversity, promotes collaboration, and empowers every team member to bring their unique perspectives and ideas to the table.