Company Overview

Covenant Consultants is a premier executive search and recruitment firm headquartered in Chennai, Tamil Nadu. With over 350 full-time recruitment specialists, the company excels in human capital management across multiple industries, including IT, engineering, and healthcare. Covenant is known for its steadfast commitment to quality and integrity, ensuring timely delivery and closure for clients and candidates. Our team is driven by core principles of purpose, excellence, and trust.

Job Overview

Covenant Consultants is seeking a mid-level Programmatic Specialist to join our team. The position is full-time and hybrid, with opportunities to work in Chennai, Bangalore, Hyderabad, Mumbai, Pune, Gurgaon, and Delhi. The ideal candidate will have a minimum of four years of work experience in the programmatic advertising field, demonstrating expertise and excellence in their role.

Qualifications and Skills

• Proven experience in programmatic advertising with a minimum of four years in a similar role, showcasing competency and knowledge in the field.
• Proficiency in dv360 (Mandatory skill) to manage and optimize advertising campaigns effectively.
• Strong ability in campaign optimization to enhance advertising performance and achieve KPIs efficiently.
• Extensive experience with ad tech platforms to leverage the full potential of programmatic advertising technology.
• Expertise in audience targeting to reach and engage the desired demographic accurately and effectively.
• Strong understanding of performance metrics to analyze and report on campaign success, ensuring informed decision-making.
• Proficiency in display and video 360 platforms, enhancing campaign reach and engagement through varied formats.
• Excellent analytical and problem-solving skills to identify issues and improve campaign strategies continually.

Roles and Responsibilities

• Develop and execute programmatic advertising strategies to drive desired business outcomes and optimize return on investment.
• Manage and optimize programmatic campaigns using dv360, ensuring alignment with client goals and performance benchmarks.
• Analyze campaign performance data to provide insights and recommendations for ongoing improvements and adjustments.
• Collaborate with cross-functional teams to integrate programmatic strategies into broader marketing initiatives.
• Stay updated on industry trends and emerging technologies to keep strategies current and competitive.
• Prepare and present detailed reports to stakeholders, showcasing campaign performance and future opportunities.
• Troubleshoot and resolve issues related to programmatic campaigns, ensuring smooth and efficient operations.
• Mentor and guide junior team members, sharing expertise and best practices in programmatic advertising.