As a Social Media Expert, you will be responsible for developing and executing social media strategies that align with our brand objectives. With a proven track record in social media management, you’ll leverage your expertise to optimize our channels, increase engagement, and analyze performance metrics. This role requires a creative, data-driven individual who stays updated with the latest social media trends and best practices.

Key Responsibilities:

• Strategy Development: Design and implement social media strategies aligned with business goals across platforms like Facebook, Instagram, LinkedIn, Twitter, and emerging channels.
• Content Creation: Collaborate with content creators and designers to produce engaging visuals, videos, and written content. Write compelling posts tailored to each platform.
• Community Management: Monitor, respond, and engage with followers, fostering a positive and active online community.
• Analytics and Reporting: Track social media performance metrics using tools like Google Analytics, Hootsuite, and native platform analytics. Prepare monthly performance reports and recommend adjustments to strategies based on data insights.
• Campaign Management: Plan, execute, and manage paid social campaigns. Adjust targeting and content to optimize ad performance and achieve KPIs.
• Trend Analysis: Stay up-to-date with the latest trends in social media, identifying opportunities for new content formats, platform features, and engagement techniques.
• Collaboration: Work closely with the marketing and design teams to ensure brand consistency and alignment across all digital channels.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of proven experience in social media management, preferably in a similar role or industry.
• Strong portfolio showcasing successful social media campaigns and content creation.
• Proficient in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Excellent written and verbal communication skills, with the ability to create engaging, brand-aligned content.
• In-depth knowledge of social media platforms and best practices.
• Experience with paid social media advertising and campaign management.

Preferred Skills:

• Graphic design skills and familiarity with tools like Adobe Photoshop or Canva.
• Understanding of SEO and web traffic metrics.
• Experience with influencer marketing and partnerships.