We are seeking a skilled and results-driven Google Ads Expert with 4+ years of experience in managing, optimizing, and scaling paid campaigns across Google platforms. The ideal candidate will have a strong background in digital marketing, in-depth knowledge of Google Ads tools, and a proven track record of successful campaigns. You will be responsible for enhancing our paid search strategies, driving qualified traffic, increasing conversions, and maximizing ROI.

Key Responsibilities:

• Campaign Management & Strategy:
• Develop, implement, and optimize Google Ads campaigns (Search, Display, Video, Shopping) to meet client objectives and KPIs.
• Conduct thorough keyword research, competitive analysis, and audience targeting.
• Build A/B testing strategies for ads and landing pages to improve performance.
• Performance Analysis & Optimization:
• Monitor daily, weekly, and monthly account performance, adjusting bids, ads, and targeting to maximize campaign effectiveness.
• Analyze metrics such as CTR, CPC, CPA, and ROI to inform data-driven decisions.
• Use Google Analytics and other tracking tools to measure campaign impact.
• Budget Management:
• Manage and allocate budgets effectively, ensuring campaigns run within budget while maximizing returns.
• Provide accurate forecasts and oversee monthly, quarterly, and annual spending.
• Reporting & Insights:
• Prepare detailed campaign performance reports with actionable insights.
• Present findings to clients and stakeholders, offering strategic recommendations for continuous improvement.
• Collaboration:
• Work closely with the marketing and design teams to align on ad creatives, landing page design, and content strategies.
• Stay updated with Google Ads best practices, trends, and algorithm updates.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 4+ years of experience managing Google Ads campaigns across multiple industries.
• Proficiency in Google Ads, Google Analytics, Google Tag Manager, and other relevant tools.
• Strong understanding of bidding strategies, audience targeting, and conversion tracking.
• Analytical mindset with experience in data-driven decision-making.
• Excellent communication skills and the ability to present complex data in an understandable way.
• Google Ads Certification (preferred but not required).