Company Overview

Collabdiary is a fast-growing influencer marketing company operating in the dynamic landscape of Mumbai and Bangalore, with our headquarters in Mumbai. We specialize in bridging the gap between influencers and brands, belonging to the vibrant Technology, Information, and Media industry. With a small yet passionate team of 2-10 employees, we are dedicated to innovating and enhancing the digital marketing sphere. More information about us can be found at our website.

Job Overview

We are seeking a Junior Influencer Marketing professional for our team. The position requires a minimum of 1 to a maximum of 3 years of work experience. The job location includes Kalyan, Ghatkopar, Andheri, and Thane, offering flexible employment types such as Full-Time, Part-Time, Hybrid, and Freelance. The ideal candidate will be instrumental in executing influencer partnerships and driving engagement through strategic marketing initiatives.

Qualifications and Skills

• Content Creation (Mandatory skill): Ability to conceptualize and produce engaging content tailored to specific audience demographics and preferences.
• Brand Partnerships (Mandatory skill): Proven expertise in establishing and nurturing relationships between brands and influencers to achieve marketing goals.
• Email Marketing (Mandatory skill): Proficient in developing and executing email marketing strategies to enhance brand visibility and engagement.
• Trend Analysis: Skilled at researching and staying ahead of industry trends to ensure creative strategies align with market demands.
• Audience Engagement: Demonstrated ability to actively engage and interact with target audiences across various social media platforms.
• Influencer Marketing: Understanding of influencer marketing dynamics, including campaign development, execution, and analysis.
• Influential Communicator: Excellent communication skills with the ability to influence decision-making and drive successful partnerships.
• Social Influence: Proficient in leveraging social platforms to influence consumer behavior and drive brand awareness.

Roles and Responsibilities

• Develop and manage influencer marketing strategies to achieve brand objectives and enhance market presence.
• Identify and collaborate with influencers and content creators aligned with brand identity and campaign goals.
• Facilitate effective communication between brands and influencers, ensuring alignment and understanding of campaign requirements.
• Conduct extensive trend analysis to adjust marketing strategies and maintain a competitive edge in the industry.
• Monitor and evaluate campaign performance, providing insightful reports and recommending improvements for future initiatives.
• Curate engaging content across social media platforms to deepen audience connection and enhance influencer reach.
• Utilize social listening tools to gather audience insights, adjust strategies, and elevate brand engagement.
• Collaborate cross-functionally with internal teams to integrate influencer strategies with overarching marketing efforts.