Title: Digital Marketing Executive (Fresher – Google Ads)

Location: Thousand Lights, Chennai

Work Mode – Onsite (5 Days) Sat/Sun – Week Off

Shift: General (10 AM to 7 PM)

Department: Marketing & Sales Department

Positions: 1

Service Level Agreement: 2 Years (Mandatory)

About Colan Infotech - https://colaninfotech.com/

Colan Infotech is a fast-growing CMMI Level 3 digital transformation and technology services company delivering innovative solutions across AI, Cloud, Mobility, Web Applications, DevOps, and Product Engineering. With a strong global footprint spanning the US, UK, India, and GCC, we partner with organizations to build scalable, future-ready technology products.

Backed by a culture that values innovation, ownership, continuous learning, and collaboration, Colan Infotech provides an environment where people grow, contribute meaningfully, and make a real impact.

About the Role

We are looking for a passionate and detail-oriented Digital Marketing Executive (Fresher) with hands-on exposure to Google Ads campaigns and basic digital marketing knowledge. The ideal candidate should have completed certification/training in Google Ads and be eager to build performance marketing campaigns that drive traffic, leads, and conversions.

Key Responsibilities

Google Ads Management

·        Assist in planning, creating, and managing Google Ads campaigns (Search, Display, YouTube).

·        Perform keyword research using tools like Google Keyword Planner.

·        Write compelling ad copies and optimize ad creatives.

·        Monitor campaign performance and optimize bids, budgets, and targeting.

·        Generate and analyze campaign performance reports.

Digital Marketing Support

·        Support SEO activities (on-page/off-page basics).

·        Assist in social media marketing campaigns.

·        Work on lead generation strategies.

·        Coordinate with the content and design teams for campaign creatives.

·        Monitor website traffic using Google Analytics.

Performance & Reporting

·        Track key performance metrics such as CTR, CPC, conversions, and ROI.

·        Prepare weekly and monthly performance reports.

·        Suggest optimization strategies to improve campaign results.

Required Skills & Experience (Fresher / Entry-Level)

·        Strong communication and interpersonal skills

·        Eagerness to learn and take initiative in sales and business development

·        Basic understanding of sales processes and client relationship management

·        Ability to work independently and in a team

·        Comfortable making calls, sending emails, and interacting with clients

·        Proficiency in MS Office / basic CRM tools

What We Look For

·        Passion for digital marketing and online advertising.

·        Eagerness to learn and grow in performance marketing.

·        Ability to work in a fast-paced environment.

·        Strong attention to detail.

·        Team player with a proactive attitude.

·        Good communication

Preferred Qualifications

·        Bachelor’s degree in Marketing, Business Administration, or related field.

·        Google Ads Certification (Search/Display).

·        Internship experience in digital marketing is a plus.