Develop and execute influencer marketing strategies and creative campaigns • Identify and build relationships with prominent influencers and thought leaders • Research relevant industry experts, competitors, target audience and users • Keep abreast of emerging trends, technologies and influencers • Liaising with the marketing team to create and coordinate marketing strategies that work across different channels • Share reports and visibility with the senior management regarding the progress of the initiatives. • The ORM Executive is responsible for on-line content, tracking and analysis of reputation factors and account to successful management of Brand’s reputation. • Facilitate problem resolution along with other questions. • Consistently create an exceptional consumer experience with each contact via inbound / outbound post/tweet/email • Performing an in-depth audit of the information on the world wide web and ensure positive reputation of the Brand • Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc. • Commenting positively on the most influential/negative forums and comments. • Investigating the facts about the Comments. • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions • Utilizing sophisticated Online and Offline Techniques in promoting Positive and Neutral Comments. • Coordinate monthly performance review and recommendations • Analyze online statistics; overall trends and subsets by Sites/Rating/Keywords, identify ongoing trends and potential mitigation solutions • Provide weekly, monthly and quarterly analysis to the senior management.