Responsibilities:

• Collecting and analyzing campaigns, leads and ads engagement data and

providing actionable insights

• Testing campaigns, analyzing key metrics, and identifying opportunities to

increase campaign performance.

• Maintain reports based on weekly, monthly, quarterly and yearly results and

activities

• Responsible for tracking, reporting and analyzing the performance of marketing

activities, ad-hoc analytic requests and development/automation of regular reports.

• Analyzes external and internal marketing data using database queries, spreadsheet

models, web analytics tools, statistical analysis tools and campaign management

software tools

• Developing and presenting learnings from your analyses, including actionable insights

and recommendations.

• Analyze A/B and multivariate tests, communicate results and provide

recommendations for improvement

• Developing digital campaigns and web measurement strategies. ● Creating

dashboards, data visualizations, and campaign and website performance

reports.

• Monitoring and analyzing digital media and marketing trends.

Requirements:

• Bachelor's degree in marketing or a related field.

• Experience with analytical and reporting tools, including Advanced MS excel, Google

Analytics, and Data Studio.

• Deep knowledge of digital marketing across social, display, and programmatic

platforms.

• Strong analytical and strategic thinking skills.

• Ability to make data-driven decisions.

• Excellent interpersonal and collaboration skills.