As an IT sales professional, you'll need to:

• speak to customers, either face to face or over the phone
• gain an understanding of customers' diverse and specific business needs and apply product knowledge to meet them
• ensure quality of service by developing a thorough and detailed knowledge of technical specifications and other features of employers' systems and processes, and then documenting them
• carry out cold-calling in order to create interest in products and services, generate new business leads and arrange meetings
• identify and develop new business through networking and follow-up courtesy calls
• prepare and deliver presentations and demonstrations of software to customers
• market and promote a portfolio of products by writing and designing sales literature and attending industry events
• maintain awareness and keep abreast of constantly changing software and hardware systems and peripherals (e.g. keyboard and mouse)
• develop effective sales plans using sales methodology
• provide technical advice to customers on all aspects of the installation and use of computer systems and networks, both before and after the sale
• advise on software features and how they can be applied to assist in a variety of contexts such as accounting, manufacturing or other specialist areas
• meet sales targets set by managers and contribute to team targets
• network with existing customers in order to maintain links and promote additional products and upgrades
• handle hardware or software problems and faults, referring on to specialist technical colleagues where appropriate
• respond to tender documents, proposals, reports and supporting literature
• manage workload in order to organise and prioritise daily and weekly goals
• contribute to team or progress meetings to update and inform colleagues.