Job Overview

We are looking for an experienced Senior professional to join our team in Hyderabad as a Go to Market Strategy Specialist. This full-time hybrid role requires a proven track record in strategic planning and implementation within the IT industry, with 4 to 6 years of relevant experience, focusing on designing and implementing successful go-to-market (GTM) strategies tailored to specific business needs and market demands.

Qualifications and Skills

• Extensive experience in market analysis with the ability to interpret complex data and make informed strategic decisions.
• Proficiency in gathering competitive intelligence to understand market trends and positioning strategies effectively.
• Strong skills in product positioning that ensure alignment with market demands and customer needs.
• Expertise in data-driven decision making which emphasizes the use of analytics to drive strategy development.
• In-depth knowledge of customer segmentation to tailor marketing strategies according to target audiences.
• Experience with ZoomInfo SalesOS for optimizing sales and marketing efforts through data-driven insights.
• Familiarity with CPQ software to streamline the proposal process and enhance sales efficiency.
• The ability to work effectively in a hybrid work environment, balancing both remote and in-office tasks.
• SFDC (Salesforce.com) (Mandatory skill) to manage and optimize customer relationships and marketing efforts.

Roles and Responsibilities

• Develop and execute comprehensive go-to-market strategies that align with the company’s overall business objectives.
• Analyze market trends and competitive landscapes to identify opportunities for growth and differentiation.
• Collaborate with cross-functional teams including sales, marketing, and product development to implement GTM plans effectively.
• Monitor and measure the effectiveness of go-to-market strategies to continually optimize performance and outcomes.
• Utilize market analysis data to refine customer segmentation and target potential markets with tailored strategies.
• Drive product positioning and messaging strategies to ensure they resonate with target customer segments.
• Implement data-driven decision making processes to enhance strategic planning and execution quality.
• Provide leadership in competitive intelligence efforts and prepare reports that guide strategic decisions.