Job Description: Social Media Optimization (SMO) Executive

Company: Chiku Mobility India Private Limited

Location: Lucknow & Varanasi

Job Type: Full-Time

Experience: 3-6 Years

About Chiku Mobility India Pvt. Ltd. :

Chiku Mobility India Private Limited is a fast-growing company in the mobility and transportation sector, committed to providing seamless, tech-driven solutions for travel and logistics. We are looking for a Social Media Optimization (SMO) Executive to enhance our digital presence and engage with our audience effectively.

Key Responsibilities:

✅ Social Media Management:

• Manage and optimize the company’s social media pages (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
• Develop and implement social media strategies to increase brand awareness and user engagement.
• Monitor trends and competitor activities to stay ahead in the market.

✅ Content Creation & Strategy:

• Create engaging and informative posts, images, videos, and infographics.
• Collaborate with designers and content teams for high-quality content production.
• Use relevant hashtags, captions, and SEO techniques to maximize reach.

✅ Campaign Execution & Optimization:

• Plan and run social media campaigns to drive traffic, leads, and conversions.
• Analyze campaign performance and optimize based on key metrics.
• Work on organic growth strategies to increase followers and engagement.

✅ Community Engagement & Customer Interaction:

• Respond to comments, queries, and direct messages in a timely manner.
• Build strong relationships with customers, influencers, and brand advocates.
• Address customer feedback and escalate issues when necessary.

✅ Analytics & Performance Tracking:

• Monitor social media performance using tools like Google Analytics, Facebook Insights, and other analytics platforms.
• Generate weekly/monthly reports and suggest improvements based on data insights.

✅ Paid Promotions & SEO (Preferred but not mandatory):

• Assist in running paid ad campaigns for brand promotions.
• Apply basic social media SEO techniques for better search visibility.

Required Skills & Qualifications:

✔ Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

✔ Strong understanding of social media trends, algorithms, and best practices.

✔ Excellent communication skills (written & verbal).

✔ Knowledge of social media tools like Hootsuite, Buffer, Canva, or Adobe Suite.

✔ Creative mindset and ability to generate engaging content ideas.

✔ Basic knowledge of social media advertising and analytics.

✔ Ability to work in a fast-paced, tech-driven environment.

Why Join Chiku Mobility India Pvt. Ltd.?

✅ Work in a dynamic and innovative industry.

✅ Opportunities to enhance your digital marketing skills.

✅ Collaborative and growth-oriented work environment.

Job Type: Full-time