JOB RESPONSIBILITY :-

*Conduct thorough keyword research and integrate target keywords into website content.

*Optimize meta tags (title, description) and header tags for improved rankings.

*Enhance content quality, ensuring relevance, readability, and keyword alignment.

*Improve website structure and URL optimization for better crawling and indexing.

*Monitor and optimize internal linking strategy for improved user navigation and SEO performance.

*Ensure mobile-friendliness and fast page load times for better user experience and rankings.

*Conduct regular audits to identify and resolve on-page SEO issues.

Experience (4+ Years)

• On-Page SEO Expertise:At least 4 years of hands-on experience optimizing on-page elements (title tags, meta descriptions, header tags, etc.) for various types of content (e-commerce, blog posts, service pages, etc.).
• Experience in keyword research and creating optimized content strategies that align with user search intent.
• Technical SEO Skills:Familiarity with performing site audits and identifying issues that affect site performance (site speed, crawlability, indexation, etc.).
• Hands-on experience with mobile-first optimization, structured data (schema.org), and understanding of how technical SEO factors influence rankings.
• Experience with core web vitals and ensuring site performance meets modern SEO standards.

Qualifications

Educational Background:

A degree in Marketing, Communications, Computer Science, or a related field is preferred, but not always required if the candidate has practical experience.

Certifications in SEO, Google Analytics, or Content Marketing are a plus (e.g., Google Analytics Certification, HubSpot Content Marketing Certification, SEMrush Academy, Moz SEO Essentials).

Technical Skills:

Familiarity with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, and Yoast SEO.

Basic understanding of HTML and CSS for content and technical optimizations.

Experience with content management systems (CMS) such as WordPress, Shopify, or Joomla.

Understanding of SEO Fundamentals:

Strong understanding of on-page SEO techniques, including content optimization, title tags, meta descriptions, header tags, and internal linking.