Chemkart is a leading distributor specializing in high-quality Food & Health ingredients, dedicated to bridging the gap between global ingredient manufacturers and businesses. Chemkart’s expertise spans delivering end-to-end solutions—from ingredient sourcing to supply chain management—backed by a robust global network. Whether you are a startup or an established enterprise, we pride ourselves on offering unmatched reliability, customer-centric service, and innovative strategies. 

Job Title: Performance Marketing Specialist Location: Mumbai (On-site) Company: Chemkart and Subsidiaries Employment Type: Full-Time Experience Level: 2–5 years About Chemkart:Chemkart is a B2B powerhouse in the food and nutraceutical raw materials industry, connecting Indian manufacturers with high-quality ingredients sourced from China, Korea, Indonesia, and Europe. With several growing subsidiary brands, Chemkart is building a strong digital ecosystem for the future of wellness and functional ingredients.We’re now seeking a Performance Marketing Specialist to lead our paid digital campaigns across platforms and help drive high-quality leads and measurable ROI. Role Overview:As our in-house Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid marketing campaigns for Chemkart and its subsidiary companies. Your goal will be to generate leads, drive conversions, and maximize digital advertising efficiency across all channels. Key Responsibilities:•Plan and execute performance-driven campaigns on Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads•Manage budgets, bid strategies, and ad targeting for lead generation and retargeting funnels•Continuously monitor, test, and optimize campaigns for CPL, CTR, ROAS, and conversion rates•Collaborate with the SEO, content, and design teams to align creative assets with campaign goals•Launch A/B tests across ad copies, creatives, landing pages, and audience segments•Set up and monitor conversion tracking using Google Tag Manager, GA4, and ad pixels•Generate weekly/monthly performance reports with insights and recommendations•Stay updated with platform algorithm changes and best practices Requirements:•Bachelor’s degree in Marketing, Digital Media, or a related field•2–5 years of hands-on experience in running paid media campaigns (Google, Meta, LinkedIn)•Strong analytical skills with a data-driven mindset•Proficient with tools like Google Ads, Meta Business Manager, GA4, Google Tag Manager, LinkedIn Ads, Excel/Sheets and AI Tools•Experience with B2B lead generation or industrial/eCommerce marketing is a strong advantage•Ability to work with creative and technical teams to optimize end-to-end campaign performance Nice to Have:•Knowledge of CRM systems and lead nurturing funnels (e.g., HubSpot, Zoho)•Experience with marketing automation tools and remarketing workflows•Certification in Google Ads or Meta Blueprint

Company OverviewChemkart India Ltd is a prominent distributor in the Manufacturing industry, focusing on providing high-quality Food &amp; Health ingredients. Our mission is to link global ingredient manufacturers with businesses through our comprehensive solutions, ranging from ingredient sourcing to supply chain management. Located in Mumbai, we cater to both startups and established enterprises, offering exceptional reliability, customer-centric service, and innovative strategies. Visit us at <a href="https://www.chemkart.com/" rel="noopener noreferrer" target="_blank">chemkart.com</a> for more information. Job OverviewWe are seeking a motivated Digital Marketing professional to join our team in Mumbai. This mid-level, full-time position will enable you to leverage your skills in digital marketing to develop, implement, and optimize our online strategy. As a key player, you will work closely with various teams to create impactful marketing campaigns that align with Chemkart's business goals, focusing on both brand visibility and customer engagement. Qualifications and Skills<ul><li>Strong proficiency in Google Analytics to track and analyze web traffic, user behavior, and conversion statistics (Mandatory skill).</li><li>Expertise in SEO Optimization to enhance search engine visibility and increase both the quality and quantity of website traffic (Mandatory skill).</li><li>Experience with creating and managing PPC Campaigns using platforms like Google Ads to drive awareness and acquisition (Mandatory skill).</li><li>Proven experience in crafting compelling Content Marketing strategies that resonate with target audiences and align with brand messaging.</li><li>Ability to develop and execute effective Social Media Advertising campaigns to reach and engage diverse audiences across platforms.</li><li>Skilled in implementing Email Marketing Automation tools to nurture leads and convert prospects into customers efficiently.</li><li>Competency in conducting A/B Testing to refine content and increase the impact of marketing elements.</li><li>Familiarity with Data Visualization using Tableau to translate complex data sets into actionable insights and clear visuals.</li><li>Experience in Website Management to ensure functionality, accessibility, and performance.</li><li>Knowledge of Content Management systems to manage digital content efficiently.</li></ul> Roles and Responsibilities<ul><li>Develop and execute comprehensive digital marketing strategies that drive brand awareness, engagement, and sales growth.</li><li>Analyze performance metrics and provide insights and recommendations for optimizing marketing efforts across digital channels.</li><li>Collaborate with cross-functional teams to create cohesive and compelling content marketing themes.</li><li>Manage and optimize SEM and PPC campaigns, ensuring effective ad spend and keyword relevance.</li><li>Conduct SEO audits and implement on-page and off-page optimization techniques to improve search rankings.</li><li>Implement social media marketing campaigns to build a vibrant online community and drive traffic to the website.</li><li>Leverage marketing automation tools to streamline email campaigns and enhance lead nurturing processes.</li><li>Regularly report on digital marketing performance to senior management, using data visualization tools to illustrate results.</li><li>Oversee Website Management to maintain site functionality and user experience.</li><li>Utilize Content Management systems to ensure accurate and timely content updates.</li></ul>

Chemkart Indai Ltd