Sr.Demand Generation Specialist - MNC Company (5 Days) - WFH

Responsibilities

- Design and implement demand generation strategy including email, social media, SEO, events,

webinars, white papers and related content, retargeting

- Direct strategy and tactics for inbound lead acquisition and outbound account-based marketing

activities

- Collaborate with Industry Marketing Managers and Marketing Operations team to facilitate

assets for demand generation strategy

- Work closely with Industry Marketing Managers to provide reporting and actively monitor the

marketing contribution to the sales pipeline and conversion

- Work with the Salesforce Administrator to ensure Pardot and Salesforce data and structures are

correctly synchronized

- Generate new, qualified leads and efficiently accelerate existing pipeline through the sales

process

- Forecast, measure, analyze, and report on the impact of demand generation campaigns on sales

pipeline, revenue, and sales cycle length

- Oversee the full lifecycle of a campaign from strategic development, execution, and reporting on

ROI

- Strategize, build, and execute client marketing lifecycle initiatives that support client

relationships and retention

- Collaborate with Sales team via strong communication and alignment on campaign and target

account strategy

- Build systems and processes that will track and report on key performance metrics that identify

ways to continuously optimize campaign strategies

- Support the marketing operations team in delivering targeted email and nurture campaigns,

including asset coordination and objective, data-driven evaluation of success

Qualifications

- 5+ years of demand generation experience

- Deep knowledge and hands-on experience with Pardot, Salesforce, content management and

sales enablement platforms (e.g., GoogleAds)

Knowledge of marketing techniques including CRM, marketing automation, social media

platforms, and Google Analytics.

- Bachelor’s degree in marketing, communications or a related field

- Ability to collaborate and build strong relationships across the company and thrive in a fast-

paced environment

- Previous B2B experience preferred

- Previous ABM experience preferred

Satiah kohli

capitalplacement02@gmail.com

P- 9891750342 | W- 7895263093