Roles and Responsibilities :

1. Knowledge of Marketing engineering Products - Online and Offline Campaigns
2. Sound knowledge of brand campaigns - Positioning it in the Market
3. Create integrated marketing campaigns based on market segments.
4. Work with the sales team to enhance product marketing through them
5. Participate in customer events of marketing and presentations, with the Sales team
6. Engage online SEO, and SMO service providers and have relevant monitoring of processes.
7. Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
8. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
9. Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
10. Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
11. Involved in developing new processes to meet project needs.
12. Prepares reports and presentations by collecting, analyzing, and summarizing information.

Desired Candidate Profile :

1. Experience: 5+ years of experience( Equivalent field)
2. Functional: Offline and Online Marketing for Brand development
3. Role Category: Marketing & branding business for Business Development
4. UG: B.Tech/BE - Mechanical/ Equivalent Course or Graduation Course in HR - Marketing
5. PG: MBA - Marketing & HR
6. HR with specialized ability in Marketing shall be preferred as well.