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Business Development Associate

Fresher (0 to 1 years)
5L - 10L (Per Year)

About the Job


Business development associate

Job Description

ATP is an Applicant Training Program where selected applicants will be a part of a 6 weeks training program and on successful completion of this training program, applicants will be given an opportunity to join as a Business Development Associate with BYJUs.


The 6 weeks of ATP is divided into 2 phases, 2 weeks of Class Room Training(CRT) and 4 weeks of On the Job Training(OJT).

(A) PHASE 1 : Classroom Training (CRT)

● 1st 2 weeks of the CRT Phase will be conducted in the training location where

we will cover the theoretical aspect of BYJU’S sales process.

● You will be involved in various activities during this phase which will be rigorously

evaluated by the end of 2 weeks of the CRT program.

● Only the candidates who satisfactorily complete the CRT phase will be given an

opportunity to start with the next phase of the training program.

(B) PHASE 2 : On-the-Job Training (OJT)

● The 2nd stage (OJT Phase) starts from the 3rd week of training for candidates

who have successfully cleared the 1st phase.

● Candidates will be expected to generate revenue by implementing the

theoretical knowledge acquired during the first phase into practice during the final

4 weeks of the OJT phase.

● Following the completion of the ATP, all input and output numbers will be

closely monitored and reviewed to evaluate your eligibility to apply for the

Business Development Associate (BDA) position at BYJU'S.


We are looking to hire candidates who are:-

Performance driven: Productive resources who can actively contribute to revenue generation.

Process driven: Process driven people who adhere to the guidelines set by the organization (Example- Number of conductions and sales done/revenue generated/ call time/ call audits.etc)

Behaviourally aligned: Resources whose behavioral aspects are aligned with the company's culture (Example- Ability to Follow Instructions, Attention to Details, Discipline, Punctuality, Accessibility of Resource during working hours, Code of Conduct in office/Virtually)


You will be given an opportunity to join as a Business Development Associate - Direct Sales after successfully completing the Applicant Training Program.

1. The CTC will be revised to 10 LPA i.e., 7 LPA Fixed Component + 3 LPA Variable


2. A true Byjuite defines his own limits in terms of his rewards and efforts. There is no bar

on the amount of incentive you earn.

3. The position entails rapid growth and learning.A performing associate becomes eligible

to get his 1st opportunity within 1.5-2 yrs to interview for the role of a manager and own

revenue responsibility of 20 heads.

4. You will be part of the hottest function of the hottest start up in the hottest sector.


(Neutral and Crisp Communication needs to be made by R1 while informing the candidate)

Evaluation will happen in both the phases of the training program.

● Every call made to the customer will be audited.

● There will be a set target every week to accomplish.

Applicants who are clearing Phase 1(CRT) will only be eligible for phase 2 program (OJT)

Failure to fulfill the company's expectations in terms of performance, behavioral aspects, and skill set in OJT program, will result in immediate dismissal from the Applicant Training Program.


Stipend for the total 6 weeks of the training program is Rs. 37,500.

(If the program is discontinued / extended due to any business requirements – the assured sum will be compensated on a pro rata basis)

INCENTIVE: 10%* Incentives applicable on the generated revenue.

(Allowance - Allowance is 6000* which will be given to trainees who are being moved to

any location that is not their current location)

About the company

BYJU’S is a global ed-tech company, providing highly adaptive, engaging and effective learning solutions to more than 150 million students around the world. Founded in India in 2011, BYJU’S mission is to make high-quality learning accessible to students everywhere. The BYJU’S family of brands includes Disney-BYJU’S Early Learn, BYJU’S Future School, Epic!, Osmo, Tynker, Toppr and Whit ...Show More


E-Learning Providers

Company Size

10001+ Employees



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