Senior Digital Marketing Executive:

Roles and Responsibilities:

• Plan, strategise, and execute SEO, SEM, SMM, and email marketing campaigns.
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• Optimise paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) for maximum ROI.
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• Manage and grow social media presence across platforms through strategic content and engagement.
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• Perform advanced SEO activities like backlinking, technical SEO audits, and competitor analysis.
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• Create and manage complex automation processes using tools like Make.com and n8n (highly preferred).
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• Conduct A/B testing for email campaigns, landing pages, and ads.
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• Analyse and report on campaign performance, providing actionable insights and strategies for improvement.
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• Mentor junior team members and coordinate with design, content, and tech teams.
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• Stay updated with the latest trends, tools, and best practices in digital marketing and automation.
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Tools and Technology Skills

Google Analytics, Google Ads, Meta Ads Manager (Facebook/Instagram), SEMrush, HubSpot (Marketing Hub), Email Tools, Canva / Adobe Photoshop, WordPress / CMS Platforms, Microsoft Excel (Analytics & Reporting)

Soft Skills

Communication Skills, Strategic Thinking, Team Leadership, Analytical Thinking, Creativity, Time Management, Problem Solving, Collaboration, Adaptability, Attention to Detail

Domain Skills 

SEO (On-page & Off-page), SEM / Paid Campaigns, Social Media Strategy, Email Marketing & Automation, Conversion Rate Optimization, Web Analytics & Reporting, Content Marketing, Digital Campaign Management, E-commerce Marketing

Preferred Qualification 

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field (Master’s preferred)
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• 2–3 years of hands-on experience in digital marketing roles
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Strong portfolio demonstrating successful digital campaigns, SEO improvements, or lead generation growth