Company Overview

At BigWig Media & Events Pvt Ltd, we pride ourselves on delivering exceptional digital marketing services utilizing top-notch technology, creativity, and analytical proficiency. Our dedicated team in Delhi is composed of enthusiastic digital marketing professionals who regard digital media marketing as a blend of art and science to provide customized solutions. With years of successful client engagements under our belt, we are committed to crafting campaigns driven by tailored strategies and a shared passion for success through team collaboration.

Job Overview

We are seeking a Performance Marketer to join BigWig Media & Events Pvt Ltd at our headquarters in Delhi. This full-time, junior-level position requires candidates with 1 to 3 years of experience. The role involves designing, executing, and optimizing marketing campaigns across various platforms. The ideal candidate will demonstrate expertise in key digital marketing disciplines and possess a passion for driving results through data-driven strategies.

Qualifications and Skills

• Proven experience with a minimum of 1 to 3 years in digital marketing, focusing on performance marketing techniques and strategies.
• Proficiency in managing campaigns on Google Ads to ensure maximum return on investment while optimizing keyword bidding and ad performance.
• Hands-on experience in executing and scaling Facebook Ads with expertise in targeting, segmentation, and A/B testing methodologies.
• Strong analytical skills with the ability to utilize Google Analytics to track, report, and improve campaign performance metrics.
• Knowledge in conversion rate optimization to boost campaign efficiency and enhance the overall user experience on various digital platforms.
• Capability to develop and implement retargeting strategies aimed at recapturing and engaging potential prospects.
• Familiarity with marketing automation tools to streamline marketing processes and improve the efficiency of campaigns.
• Comprehensive understanding of pay-per-click (PPC) strategies, ensuring effective budgeting, forecasting, and monitoring of PPC campaigns.

Roles and Responsibilities

• Develop, execute, and manage online marketing campaigns across platforms to fulfill organizational marketing goals.
• Monitor advertising budgets, optimize spend based on performance, and provide feedback on budget vs. outcome metrics.
• Utilize advanced analytics tools to assess key metrics, optimize campaign activities, and derive actionable insights.
• Collaborate with cross-functional teams to incorporate a cohesive approach to digital marketing strategies.
• Drive conversions through continuous optimization of ads and landing pages, maximizing the impact of marketing initiatives.
• Engage in strategic planning to create comprehensive retargeting strategies aimed at increasing conversions and audience re-engagement.
• Work closely with team members to ideate and implement creative marketing strategies that align with client business objectives.
• Stay updated with the latest digital marketing trends to ensure innovative approaches in all marketing campaigns.