Responsibilities:

Coordinating campaigns and content through social media channels and ensuring timely social publishing. Creating and planning strategies.

Creating brand awareness and branding.

Skilled in the use of Google AdWords and social advertising at a basic level.

Formulate and implement an marketing strategy focused on user acquisition and retention using guerilla and digital marketing tactics

Work effectively across multiple internal teams (product, creative, engineering, ) to deliver successful end-to-end campaign definition, development, and execution

Uncover creative and non-traditional means to capitalize on untapped sources of installs

Foster close relationships with tech bloggers and editors to generate media awareness of The Grade.

Provide insightful analysis on current marketing campaigns while proactively providing areas of growth and improvement

Establish partnerships with consumer brands or media that will help drive brand awareness and new users

Develop and implement creative solutions for generating user acquisition and brand awareness, including campus rep programs and events

Required skills:

Social media

Facebook Business Manager

Facebook Power Editor

Google Analytics/Google Adwords

Google Analytics

AdRoll campaigns

Google Adwords

Production

Setting up and optimizing Facebook Ads

Web development

Job Types: Full-time, Regular / Permanent