Job Title: Digital Marketing Manager

Location: Chandigarh

Experience: 1-2 Years

Industry: Healthcare, Cybersecurity, Software Development, Staffing, Business Development, Growth Consulting, Marketing

About Us:

Ascella Group is a rapidly expanding organization, offering specialized services across healthcare, cybersecurity, software development, staffing, business development, and growth consulting & marketing. We are seeking a skilled and motivated Digital Marketing Specialist to lead our digital marketing efforts, generate leads, and drive successful campaigns across all digital channels.

Job Responsibilities:

• Lead and manage the digital marketing team to develop and execute strategies that meet business objectives.
• Oversee and implement content marketing efforts to ensure engaging, informative, and SEO-friendly content across various platforms.
• Drive SEO strategies to improve organic rankings, optimize websites, and manage both on-page and off-page SEO.
• Plan and manage email marketing campaigns, targeting leads and clients with tailored, engaging content.
• Oversee social media management by creating and curating content to increase visibility and engagement across platforms like LinkedIn, Facebook, Instagram, and Twitter.
• Generate leads through targeted digital marketing strategies, inbound marketing tactics, and outbound campaigns.
• Create, manage, and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads) to maximize ROI.
• Track, analyze, and report on the performance of all campaigns, providing data-driven insights to optimize future efforts.
• Stay updated on industry trends, tools, and best practices to keep Ascella Group’s digital marketing efforts innovative and competitive.
• Collaborate with other departments to align digital marketing strategies with overall business goals.
• Manage marketing budgets and ensure resources are allocated effectively to meet targets.

Requirements:

• 1-2 years of experience in digital marketing, with hands-on experience in content marketing, SEO, email marketing, and paid advertising.
• Proven ability to lead digital marketing teams and execute successful digital strategies.
• Strong knowledge of SEO best practices, Google Analytics, and social media tools.
• Experience with lead generation and managing B2B digital marketing campaigns.
• Excellent communication skills, with proficiency in both written and verbal communication.
• Proficiency in marketing tools like HubSpot, SEMrush, Google Ads, MailChimp, etc.
• Creative, data-driven, and results-focused mindset, with the ability to juggle multiple projects in a remote work environment.

Perks:

• Remote work opportunity with a flexible working schedule.
• Opportunity to lead a growing digital marketing team.
• Exposure to various industries, including healthcare and cybersecurity.
• Competitive salary and performance-based incentives.

How to Apply:

Interested candidates can send their resume and portfolio to hr@ascella.in.