Job Description

• Shape and communicate our vision and mission

• Translate brand elements into plans and go-to-market strategies

• Manage a team of marketing people working on brand initiatives

• Lead creative and content development to create relatability with target audience

• Establish performance specifications, cost and price parameters, market applications and sales estimates

• Measure and report performance of all marketing campaigns, and assess ROI and KPIs

• Monitor market trends, research consumer markets and competitors’ activities

• Oversee new and ongoing marketing and advertising activities

• Analyze brand positioning and consumer insights

• Manage all brand social media handles and showroom program