Job Description: Market Researcher

Position Title: Market Researcher

Department: Marketing

Reports to: Marketing Manager / Research Director

Position Overview:

A Market Researcher is responsible for gathering, analyzing, and interpreting data related to consumer preferences, market trends, and competitive landscapes. The goal is to provide actionable insights that help organizations make informed decisions regarding product development, marketing strategies, and business growth.

Key Responsibilities:

Conduct surveys, interviews, and focus groups to gather market data. Analyze trends, opportunities, and competitors to inform strategies. Prepare reports with actionable insights and present findings to stakeholders. Monitor industry shifts and forecast future market trends. Collaborate with teams to align research with business goals and assist in campaign design.

Skills and Qualifications:

• Strong analytical and critical thinking skills.
• Proficiency in data analysis tools (e.g., Excel, SPSS, Google Analytics, etc.).
• Excellent communication skills, both written and verbal.
• Attention to detail and accuracy in data collection and reporting.
• Ability to work under tight deadlines and manage multiple projects.
• Knowledge of market research methodologies and techniques.
• Bachelor's degree in Marketing, Business, Economics, or a related field (or equivalent experience).
• Experience in data visualization and presentation tools

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹22,000.00 per month

Schedule:

• Day shift
• Fixed shift
• Monday to Friday
• Weekend availability

Supplemental Pay:

• Performance bonus

Work Location: In person