We are seeking a highly skilled and experienced Senior Digital Marketing Executive to join our dynamic team in Madurai. The ideal candidate will have 2-5 years of hands-on experience in digital marketing, with a strong focus on SEO, SEM, paid advertising, and social media strategies. You will play a key role in driving our digital marketing efforts, optimizing campaigns, and ensuring measurable results.

Key Responsibilities

SEO & SEM Expertise

• Conduct comprehensive SEO audits using tools like Screaming Frog, Ahrefs, and Google Search Console.
• Perform keyword research, on-page and off-page optimization, and backlink analysis using tools like Moz and SEMrush.
• Monitor and analyze website performance using Google Analytics and Microsoft Clarity.
• Develop and execute SEM strategies to improve search engine rankings and drive organic traffic.

Paid Advertising & Performance Marketing

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Manage retargeting and PPC campaigns to maximize ROI.
• Utilize Google Tag Manager for tracking and analytics.
• Implement budget optimization and bidding strategies to ensure cost-effective campaigns.

Social Media & Content Marketing

• Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Create engaging content and copywriting for campaigns, blogs, and social media posts.
• Manage influencer and affiliate marketing initiatives.
• Oversee email marketing campaigns and automation using tools like Mailchimp and HubSpot.

Analytics & Reporting

• Track, measure, and report on the performance of all digital marketing campaigns.
• Provide actionable insights and recommendations to improve campaign effectiveness.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Key Skills & Tools

• SEO & SEM: Google Analytics, Google Ads, Google Search Console, Screaming Frog, Ahrefs, Moz, SEMrush.
• Paid Advertising: Google Ads, Meta Ads, Retargeting, PPC, Google Tag Manager.
• Social Media & Content: Facebook, Instagram, LinkedIn, Twitter, YouTube, Copywriting, Influencer Marketing, Email Marketing (Mailchimp, HubSpot).

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4-6 years of proven experience in digital marketing.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent communication and team collaboration skills.
• Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.