Job description

We are having a urgent requirement for the position of "PPC EXECUTIVE" for a well reputed "DIGITAL MARKETING FIRM" based in Kolkata...

Position- PPC Executive

Location- Kolkata

Experience- 2 Years

Job Description

To manage and develop the company’s pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget.

Responsibilities & Duties

• To manage the company’s pay per click campaigns under the direction of the Marketing Manager.
• Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimise campaign success.
• Creating targeted campaigns including writing required copy and testing landing pages.
• Working with relevant internal and external stakeholders to create copy and other creative content.
• Provide regular reports on performance metrics and market related insights.
• Analyse, monitor and report on ROI for all PPC campaigns to the Marketing Manager.
• Analyse, monitor and report on competitors PPC campaigns including key words being targeted.
• Manage and monitor spend to ensure it is in line with the assigned budget.
• Keep up to date with market and technology related developments.

Skills / Experience

• Relevant previous experience and success within a similar PPC or Digital Marketing focused role.
• Current knowledge of Google Analytics and other digital marketing software and tools.
• Strong analytical ability and experience to work with a variety of data sources.
• Strong Excel experience.
• Ability to communicate effectively with the wider team.

Job Type: Full-time

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Overtime pay
• Performance bonus
• Shift allowance
• Yearly bonus

Ability to commute/relocate:

• Tollygunge, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 2 years (Preferred)