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Digital Marketing Executive

Date Posted : 22nd Nov 2022
78 applicant(s)
Mid-Level (4 to 6 years)
India
Full-Time
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Job Description
social media
digital marketing
promote the business brand
products
and services

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPCSEO, SEM, emailsocial media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

  • Identify trends and insights
  • Allocate marketing investments 
  • Plan and direct marketing campaigns
  • Manage an organization's website and maintain it, keeping best practices in mind
  • Optimize content for the website and social media platforms
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Track the website traffic flow
  • Implement and analyze performance metrics
  • Measure and assess goals vis-à-vis ROI
  • Device experiments and conversion tests
  • Provide internal reports on a regular basis
  • Execute new and creative collaborations among technologies and platforms

A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.

Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects. Google certification is a helpful add-on, as is a good understanding of marketing automation tools and software.