Job Title: Product & Brand Manager – Tools

Location: Gurgaon

Department: Product Management / Marketing

Reports to: Business Head

Experience: 4 –10 years in tools, industrial equipment, or durable goods

Education: B.Tech / B.E. (Mechanical/Electrical preferred) + MBA in Marketing or equivalent

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Role Summary:

The Product & Brand Manager – Tools is responsible for managing the product portfolio and leading the brand strategy for a range of hand tools, power tools, and industrial solutions. This role bridges technical product knowledge with marketing expertise, ensuring product development is aligned with market needs, and the brand is well-positioned in a highly competitive and performance-driven industry.

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Key Responsibilities:

Product Management:

• Own the end-to-end product lifecycle—from concept, sourcing, and development to market launch and phase-out

• Identify market trends, customer pain points, and technology developments to guide new product development (NPD)

• Collaborate with engineering, sourcing, quality, and manufacturing teams to develop tools that meet durability, safety, and performance benchmarks

• Conduct competitor benchmarking, pricing analysis, and value positioning

• Manage SKU planning, product rationalization, and inventory alignment with demand forecasts

• Provide technical support and product training to internal teams, channel partners, and end-users

Brand Management:

• Build and grow a strong, reliable brand identity in the professional and industrial tools segment

• Create and execute integrated brand campaigns across digital, print, events, retail, and trade platforms

• Develop packaging, POS materials, catalogs, manuals, and other brand assets aligned with brand tone and positioning

• Conduct brand health studies, awareness tracking, and feedback loops with key channel partners and end-users

• Work closely with sales teams to drive brand-led promotional strategies

Channel & Customer Engagement:

• Support trade marketing initiatives and dealer activation programs

• Participate in trade shows, exhibitions, and field demos to build customer trust and product visibility

Cross-functional Collaboration:

• Work closely with Sales, R&D, Sourcing, and Customer Service teams for smooth execution of product and brand strategies

• Liaise with external agencies, industrial designers, testing labs, and certification bodies as needed

• Ensure timely documentation, compliance, and quality standards (e.g., BIS, CE, UL) for all product lines

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Skills & Competencies:

• Strong technical understanding combined with strategic marketing insight

• Excellent project management and product launch capabilities

• Strong communication and presentation skills (technical and commercial)

• Familiarity with international product compliance and certification

• Experience in working with channel partners, retailers, and industrial customers

• Comfort with field visits, product demos, and customer engagement

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KPIs / Success Metrics:

• Growth in category revenue and gross margin

• Number and success rate of new product introductions (NPIs)

• Brand visibility, trade loyalty, and customer preference

• Campaign ROI and dealer activation rates

• Channel partner satisfaction and market share expansion

• Reduction in product returns or quality complaints