Job Overview

We are seeking a skilled Digital Marketing professional to join our team in West Delhi. This is a full-time, mid-level position ideal for candidates with 4 to 6 years of work experience. The selected individual will be responsible for managing and optimizing our digital marketing initiatives to boost brand visibility and support business growth.

Qualifications and Skills

• Demonstrated expertise in digital marketing with at least 4 years of relevant experience in a B2B environment.
• Hands-on experience in developing and executing Google Ads campaigns (Mandatory skill) with trackable ROI improvements.
• In-depth understanding of B2B marketing strategies for generating enterprise leads and supporting sales funnels (Mandatory skill).
• Proven ability to design and optimize PPC campaigns across multiple channels to achieve targeted business outcomes.
• Strong background in digital marketing analytics and reporting to measure campaign success and identify areas for improvement (Mandatory skill).
• Advanced skills in social media management, including the ability to create engaging content and monitor performance metrics.
• Exceptional communication skills for effective collaboration with cross-functional teams and outreach to business clients.
• Proficiency in the latest digital marketing tools, trends, and techniques for maintaining a competitive edge in the industry.

Roles and Responsibilities

• Develop, implement, and oversee digital marketing campaigns to drive brand awareness and lead generation for B2B clients.
• Manage, analyze, and optimize Google Ads campaigns and PPC initiatives to ensure effective budget utilization and conversion rates.
• Create, schedule, and manage engaging content for multiple social media channels to expand the company's digital presence.
• Track marketing metrics, prepare detailed reports, and recommend data-driven improvements to campaigns for better outcomes.
• Collaborate closely with sales, HR, and management teams to ensure alignment of digital marketing strategies with business objectives.
• Stay updated on digital marketing trends and emerging technologies to propose innovative strategies for sustained growth.
• Monitor and improve the online brand reputation through targeted campaigns and consistent audience engagement.
• Manage vendor relationships, budgets, and third-party agencies involved in digital marketing efforts when required.